Kwong Chan

Kwong Chan, Asst. Professor of Marketing
kwongchan@mktg.umass.edu
413.545.3181

Kwong develops and applies methods that link customers to new technology.
He advises technology firms in identification of emerging market segments in
areas including data compliance for messaging services, crowd-sourced
opinions, and microbial fuel cells.  Kwong serves as a reviewer for Small
Business Innovation Research (SBIR) grants and helps coach emerging
companies in the Entrepreneurship Initiative at Amherst.